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Farm Journal Database owns and operates a robust Data Warehouse that it developed to manage Producer data. Unlike a typical “list broker”, data is stored and maintained within this secure warehouse. All data is scrutinized and verified using custom processes that organize and maintain many data points stored on many tables of data.
The Farm Journal Data Warehouse provides seamless integration among all data capture and delivery points. There is a live flow of data from the
Farm Journal Customer Support Center
into the Farm Journal Subscriber database.
The Data Warehouse enables clients to confidentially combine their data with Farm Journal data to create an organized and comprehensive Marketing Database. The Marketing Database empowers clients with a CRM (Customer Relationship Management) foundation which enables them to:
- Identify and reach customers on a one-to-one basis
- Identify and reach key prospects
- Segment customer and prospect records
- Track marketing, communications and sales efforts
- Generate leads
- Maintain and organize data according to business needs and objectives
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