Data Collection


The comprehensive data within the Farm Journal database is collected from a variety of sources including our magazines (Farm Journal, Top Producer, Beef Today and Dairy Today), the Farm Journal Customer Support Center , direct mail efforts and Farm Service Agency (FSA) data. We gather data on 98 different data points and have the capability of merging Farm Journal’s unique proprietary with the most recent version of the FSA data that’s available. 

Some of these data points include:

Personal:
 Name
 Business name
 Mailing address
 County
 Decision-maker status
 Crop/Livestock Type
 Acreage/herd size
 Gross Farm Revenue
 Expansion Plans
 Phone number
 Computer Use
 Internet Access
 Year of birth
Cultural practices:
 Tillage
 Irrigation
 GPS usage
 Marketing Advice Newsletter
 DTN Subscription
 Use of Futures/Options
 Animal ID
 Vaccination Practices
 De-Worming
 Backgrounding






 
  
Farm Journal Media, Inc.