Many of the leading agri-business organizations in the U.S. license Farm Journal’s database. The data license includes access to all of the proprietary demographic data points collected by Farm Journal including both operational and ancillary data. Also included within the data licensing contract is access to attitudinal data collected by Farm Journal regarding a producer’s future business plans.

In addition to simply licensing Farm Journal’s database, clients are also able to combine their data with the Farm Journal database to create an organized and comprehensive marketing database.

Access to the Farm Journal database is available through Farm Journal’s Data Harvester™, a proprietary data mining tool that allows access to the database anywhere online access is available. Utilizing the Data Harvester allows users to:

 Identify and reach customers on a one-to-one basis
 Identify and reach key prospects
 Segment customer and prospect records
 Generate leads
 Maintain and organize data according to business needs and objectives